E L L E M A G A Z I N E
2012 Genius Awards
S K I N T O N E S P E C I F I C N A I L C O L O R S Y S T E M
choose your color . choose your coverage
Green Celebrity Nail Stylist Jenna Hipp and RGB Cosmetics Founder Gina Carney revolutionized the nail color industry with an award winning collaboration aptly named HIPPxRGB. Frustrated by “nude” often referring to one shade, and usually a light to medium one, Jenna and Gina created a system of nudes for everyone, allowing one to customize color and coverage. As a result, a new concept of nude nails was born.
opaque . nude
Nail Foundation, the inaugural collection consists of a compilation of four skin tone specific, opaque nude nail colors, which offer full, flawless coverage. Inspired by foundation for the face, Nail Foundation colors were precisely matched to top cosmetic foundation shades used by leading makeup artists. Available in four shades - F1 F2 F3 F4 -, each can be applied with two coats or worn under a favorite neutral for a custom blend that covers imperfections and enhances the skin’s natural tones.
sheer . nude
In the same skin tones, but with sheer coverage, Nail Tints are the sheer sisters to Nail Foundation. Numbered using the same system and same color tones as Nail Foundation, T1 T2 T3 T4 are similar to the concept of tinted moisturizer for the face. The first nail colors of their kind, Nail Tint is designed to match and compliment for a flawless, even, sheer finish. To be applied with two coats for that hint of color or worn over Nail Foundation for healthy, natural, and completely customizable nude.